AICD
AGS25 Launch Campaign
An event film built around a milestone rather than a feature list.
Videography
The camera is the last decision we make.
Brand films, customer stories, events, product and recruitment. Same crew, same studio, same standard. We work out what the video has to do before we work out how to shoot it, which is why our pre-production runs longer than most and our edits run shorter.
Selected work
Three formats, one standard.
An event launch, a national TVC and a property film.
Apex / Crescent Lufkin
Tradie Olympics TVC
A product demo disguised as a comedy TVC. Proof beats claims.
35 Queens St
Botany Development
A property film that sells the street before it sells the floorplan.
What we shoot
Pick the job, not the package.
Brand Story Video
The film that explains who you are when nobody has heard of you yet.
Corporate Video
Internal comms, town halls and leadership pieces that people finish.
Event Video
Conference, launch and awards coverage, cut fast enough to still matter.
Product Video
Demos and launch films for a product that has to be understood quickly.
Case Study Video
A customer, a number and a result. The most persuasive asset you own.
Testimonial Video
Short, credible, and shot so the person sounds like themselves.
Recruitment Video
Culture content that survives contact with the people who actually work there.
Why us
We will talk you out of the wrong video.
Most production companies take the brief as written. The brief is usually a format, and the format is usually a guess. A brand film gets asked for when the real problem is that nobody trusts the product, which is a testimonial. An explainer gets asked for when the product is fine and the positioning is not.
So the first conversation is about what has to change, not what has to be shot. It is a shorter route to something that works, and occasionally it means we quote you for less than you asked for.
- One team from the first call to the final master
- Pre-production you can actually review, not a mood board
- Our own studio, so a reshoot is a calendar problem and not a budget one
- Cutdowns built into the edit rather than quoted afterwards
How it runs
Four steps, and the treatment is the decision point.
You sign off on a written treatment before a camera is hired. Nothing expensive happens before you have seen the plan.
01
Brief
What has to change, who has to change it, and what the video is genuinely responsible for.
02
Treatment
Structure, tone, locations and talent, written down. This is where you redirect us, and it costs nothing to do so.
03
Production
Shoot days with our own crew and kit. You are on set or on a link, and you see the frames as we get them.
04
Post
Offline, then grade, sound and the cutdowns. Two revision rounds are part of the job, not an extra.
What it covers
Three ways a job usually lands.
Nearly every project fits one of these shapes. The number depends on shoot days, talent, locations and how many versions you need out the other end.
Single Film
One film, one message, cut down for the channels it runs on.
- Treatment and scripting
- One shoot day
- Full post and grade
- Social cutdowns
Campaign
A hero film plus the versions that actually get used.
- Multi-day production
- Hero film plus variants
- Stills captured alongside
- Vertical and paid cuts
Retainer
A standing crew day each month, so content stops being a project.
- Monthly shoot day
- Rolling content bank
- Priority turnaround
- Quarterly planning
Every job is quoted on scope.
Tell us what it has to do, where it runs and when you need it. You get a fixed written quote before anything starts, and we will tell you if a smaller package does the same job.
Always included
- Treatment and scripting
- Direction and crew
- Lighting and grip
- Location sound
- Edit, grade and sound mix
- Two revision rounds
- Licensed music
- Social cutdowns and captions
- Masters in every ratio you need
Quoted separately
- Talent and presenter fees
- Location hire and permits
- Travel outside Sydney
- Media spend
- Rush turnaround
Before you brief us
Questions we get asked.
How long does a video take?
Most single films run three to six weeks from brief to master, and the bottleneck is almost always approvals rather than production. Tell us your deadline at the first call and we will tell you honestly whether it is achievable before you commit.
Do we need a script before we talk to you?
No, and we would rather you did not write one. Come with the problem and the audience. Scripting is part of what you are paying for, and a script written before the strategy usually has to be thrown away.
Can you shoot outside Sydney?
Yes. We are Sydney-based and travel for shoots regularly. Travel and accommodation are quoted separately so you can see exactly what the location is costing you.
What do we actually get at the end?
Masters in the ratios you need, the social cutdowns, captions, and the graded stills we pulled along the way. Everything is delivered as files you own outright, not held on our server.
Can you use footage we already have?
Often, yes. If you have an archive worth cutting we will tell you what is usable and what is not, and an edit-only job costs a fraction of a shoot.
Want to see how it lands?
Every case study is written up end to end: the brief, the decisions and what the work did.
Not sure which of these you need?
Tell us what has to change. We will tell you which format does it, and whether you need us for all of it.