NSW Golf Club
Club Promo
A long-form film for a clifftop course on the Sydney coast. The place makes the argument.
Brand Video Production Sydney
When your brand sounds like everyone else's, we find the one thing only you can say and film that.
Content Department is a Sydney studio that plans, shoots and edits brand films. The films worth making say one true thing and commit to it. We work out what that thing is before anyone picks up a camera, then shoot it properly.
The work
Three brands, three arguments.
Each of these had to land one idea. The film is the argument, not the decoration.
Apex / Crescent Lufkin
Tradie Olympics TVC
A product demo disguised as a comedy TVC. Proof beats claims.
Kimia AI
Customer Concierge
Presenter-led and direct to camera, with the argument set in on-screen type.
Why us
Most brand films fail at the brief, not the shoot.
A beautiful film about nothing is still about nothing. The expensive mistake is spending the budget before anyone has decided what the film is arguing.
We start with the positioning. What does the audience believe now, what should they believe after, and what single idea moves them. Then we shoot that, with real craft, in a room we control.
- We will push back on a brief that has no argument in it
- Our own studio and lighting, so a shoot day is not a separate line item
- Live action and animation under one roof, so the format follows the idea
- Built in Australia, for brands selling to Australians
How it runs
Four steps, and you know where you are in all of them.
The first two are where the film is actually won.
01
Brief
What it is for, who it is for, and when it has to be live. We come back with a direction and a fixed price, not a range.
02
Script & storyboard
Two or three directions, then boards for the one you pick. Nothing gets shot until you have signed off on paper.
03
Production
Shoot in our studio or on location. You are welcome on set either way.
04
Edit, grade, deliver
Hero cut first, then every cutdown and aspect you need. Two rounds of revisions built in.
What it costs
Priced by what you get, not by the hour.
Every tier names what you walk away with. The number comes from a scoping call.
Brand Short
One sharp piece. Enough to say the thing and stop.
- Positioning session
- Script and storyboard
- One shoot day
- Hero cut plus social crops
Brand Film
The flagship. Talent, location, craft and a proper grade.
- Everything in Brand Short
- Casting and talent direction
- Multi-location or studio build
- Original sound design
- Two rounds of revisions
Brand System
The film plus everything the brand needs around it for the next year.
- Everything in Brand Film
- Cutdown suite for every channel
- Stills from the same shoot
- Motion and title system
- Guidelines for future content
Every job is quoted on scope.
Tell us what it has to do, where it runs and when you need it. You get a fixed written quote before anything starts, and we will tell you if a smaller package does the same job.
Always included
- Script, written by us, revised with you
- Storyboard before anything is shot
- Studio hire and full lighting suite
- Edit, colour grade and sound mix
- Licensed music
- Cutdowns in every aspect you need
- Two rounds of revisions
Quoted separately
- Paid talent and casting fees
- Location fees and permits
- Specialist crew beyond the core team
- Media spend and distribution
- Rush turnaround
- Extra revision rounds
Before you brief us
Questions we get asked.
We already have brand guidelines. Do you follow them?
Yes, and we would rather you had them. If they stop at logo and colour, we will build the motion and film language on top and hand it over.
How do you decide what the film should say?
A positioning session before any script. We look at what your audience currently believes, what your competitors are all saying, and where the gap is. The film goes in the gap.
Can you do it without talent on camera?
Often better. When the product or the place carries the story, a presenter can get in the way. We will tell you which one your idea needs.
Want to see how it lands?
Every case study is written up end to end: the brief, the decisions and what the work did.
Know what you want to say? Or need help working it out?
Both are a good place to start. Tell us the situation and we will come back with a direction and a fixed price.