Brand Mark
A logo suite with the colour and type to go with it.
- Discovery session
- Logo suite in every format
- Colour palette
- Typeface selection
Branding & Graphic Design Sydney
When your brand looks different on every channel, nobody remembers it. We build one system your whole business can actually use.
Content Department designs brand identities, guidelines and design systems for Sydney businesses: logos, colour, type, templates, decks and web pages. Because we also film and animate, every identity is built to work in motion from day one.
Brand identity
End Point Electrical: brand and style guidelines.
A complete brand system for a Sydney electrical contractor: vision, brand archetype, brand mark, logo rules, colour palette and typography, set out so the team can use it without us.
Website design
NBRS: website page designs.
Page designs for NBRS, an architecture and design practice: the homepage, a research feature, the leadership team and a sector page.
Why us
A brand has to survive being used by people who did not design it.
Most identities look good in the presentation and fall apart in the first month: the logo stretched on a van, the wrong blue on a flyer, a different font on every social post. The problem is rarely the logo. It is that nobody wrote down how to use it.
We design the identity and the rules together, then build the templates your team will actually reach for. Because we also film and animate, we design for the screen and for motion from the start, not as an afterthought.
- Guidelines written for the people who will use them
- Templates for the things you make every week
- Designed for video, social and motion from day one
- Built in Australia, for brands selling to Australians
How it runs
From a conversation to a system you can use.
Four steps, with a decision point at the end of each.
01
Discover
Who you are, who you are for, what you want to be known for, and where the brand has to work.
02
Concepts
Two or three directions, each shown on real applications, not just a logo on white.
03
Refine
One direction developed into the full mark, colour, type and imagery style.
04
System & handover
Guidelines, every file format you need and the templates your team will use.
What it costs
Priced by how much of the system you need.
Every project is quoted up front after a short call.
Brand Identity
A complete identity with guidelines your team can follow.
- Everything in Brand Mark
- Brand archetype and positioning
- Full brand guidelines
- Imagery and tone guidance
- Logo usage rules
Brand System
The identity plus the templates and pages you use every week.
- Everything in Brand Identity
- Social and presentation templates
- Motion and title system for video
- Stationery and signage
- Website page designs
Every job is quoted on scope.
Tell us what it has to do, where it runs and when you need it. You get a fixed written quote before anything starts, and we will tell you if a smaller package does the same job.
Always included
- Discovery and positioning session
- Concepts shown on real applications
- Logo suite in every format
- Colour, type and imagery system
- Brand guidelines document
- Editable source files
Quoted separately
- Printing and production
- Website development
- Photography and video
- Trademark registration
Before you brief us
Questions we get asked.
Do you only design logos?
No. A logo on its own rarely fixes anything. We design the whole system: mark, colour, type, imagery and the rules that hold it together.
Can you work with our existing logo?
Yes. Often the logo is fine and what is missing is the system around it. We can build guidelines and templates on top of what you have.
What files do we get?
Every logo in print and screen formats, the brand guidelines as a PDF, and editable source files for the templates.
Want to see how it lands?
Every case study is written up end to end: the brief, the decisions and what the work did.
Brand looking different everywhere it appears?
Tell us about the business and where the brand has to work. We will come back with a plan and a fixed price.