Arbor Building
Project Walkthrough
The builder walks a finished home room by room and talks through the decisions.
Read the case studySocial Media Video Production Sydney
Posting stalls when every video is a one-off. We plan a series, film it in batches and cut every edit vertical first.
Content Department plans, films and edits short-form social video for Sydney businesses, from builders and electricians to B2B brands. The businesses that do well on social are rarely the ones with the biggest budgets. They are the ones that keep posting useful, specific video about the work they actually do.
The work
Real jobs, filmed where they happen.
Series for a Northern Beaches builder and an electrical contractor: walkthroughs, work in progress and plain-language explainers, captioned for sound-off feeds.
Arbor Building
Villaboard, On the Tools
Work in progress: how the bathroom walls go up, filmed mid-job.
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Arbor Building
Brookvale Bathroom
The finished bathroom and the customer’s choices, captioned for sound off.
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Arbor Building
Brookvale Kitchen
Eighteen seconds on a finished kitchen, delivered in 9:16, 4:5 and 16:9.
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End Point Electrical
Kitchen Lighting
An electrician explains a kitchen lighting and switching upgrade, straight to camera.
End Point Electrical
Motorised Blinds
Motorised blinds explained in plain language, with animated icons and captions.
Why us
Social is a series, not a campaign.
One good video does very little on social. What builds an audience is a steady run of useful, specific posts from the people doing the work, and most businesses stop after the third one because every video is planned from scratch.
We plan the series first: the formats, the people on camera and the jobs worth filming. Then we film in batches, so one day on site becomes weeks of posts, each cut for the platform it runs on.
- Formats planned as a series, so posting does not depend on inspiration
- Filmed on site around the work, not staged
- Every edit captioned and cut in 9:16, 4:5 and 16:9
- Built in Australia, for brands selling to Australians
How it runs
Set the formats once, then keep the rhythm.
Consistency beats polish on every platform. Everything here is designed so the posting never stops.
01
Set the format
We lock the look, the structure and the rhythm once, so every month after this is execution rather than reinvention.
02
Shoot day
One day in the studio or on location produces the month. Batching is what makes the economics work.
03
Cut and schedule
Hero pieces plus every cutdown, delivered against a calendar you can actually publish to.
04
Review and adjust
What performed, what did not, what changes next month. The format earns its keep or it changes.
What it costs
Priced monthly, by output.
Social is a cadence, not a project. The tiers are about how much you post.
Starter
One shoot day a month and a steady run of short-form edits.
- Monthly shoot day
- Short-form edits for Reels, TikTok and Shorts
- Captions on every edit
- Cut in 9:16, 4:5 and 16:9
Series
A defined series with a recurring format. The tier most businesses need to post every week.
- Everything in Starter
- Series format and hooks planned
- On-camera coaching for your team
- Cover frames for every post
- Monthly performance review
Always On
We run the content engine: planning, shooting, editing and the calendar.
- Everything in Series
- Content calendar
- Paid social cutdowns
- Stills from the same shoot days
- Priority scheduling
Every job is quoted on scope.
Tell us what it has to do, where it runs and when you need it. You get a fixed written quote before anything starts, and we will tell you if a smaller package does the same job.
Always included
- Series and format planning
- On-site or studio shoot days
- Edit, captions and sound mix
- Licensed music
- Cuts in 9:16, 4:5 and 16:9
- Cover frames for every post
- Two rounds of revisions
Quoted separately
- Community management and replies
- Paid media spend
- Talent fees
- Travel outside Sydney
- Rush turnaround
Before you brief us
Questions we get asked.
Do you post the content for us?
Every edit arrives ready to post, with captions and a cover frame. On the Always On tier we also run the calendar. Replies and community management stay with you, because your customers want to hear from you.
Do we need to be on camera?
It works best when the people doing the work are. We coach them on the day, and most people settle in after a couple of takes.
Which platforms do you cut for?
Instagram Reels, TikTok, YouTube Shorts, Facebook and LinkedIn. Every edit comes in 9:16, 4:5 and 16:9, so one shoot covers all of them.
Want to see how it lands?
Every case study is written up end to end: the brief, the decisions and what the work did.
Doing work worth showing, and not posting it?
Tell us what you do and where. We will come back with a series plan and a monthly price.