Logitech G
Peripherals Launch
CGI product reveal with no talent and no location.
Animation & motion graphics
Animation is what you use when a camera cannot get there.
Inside a machine, inside a process, inside an idea. Animation earns its cost when it shows something no shoot could, and wastes it when it decorates something a shoot could have done better.
The work
Things a camera could not have shot.
Product reveals, abstract systems and brand motion.
ReadiNow
Pioneers of AI
An abstract platform made legible through motion.
Studio
Floral Bloom
Craft for its own sake. Motion design as the whole point.
Why us
We will tell you when not to animate.
Animation studios animate. That is the conflict of interest. A lot of briefs that arrive as animation jobs would be better, cheaper and more persuasive as a shoot.
Because we do both, the format follows the idea rather than the capability. When animation genuinely is the answer, we build it properly and in house.
- We do both, so the recommendation is not self-serving
- In house, not subcontracted offshore
- Live action and animation composited together when neither alone does it
- Built in Australia, for brands selling to Australians
How it runs
Four steps, and the style frame is the decision point.
You will see exactly what the film looks like before the expensive part starts.
01
Brief
What has to be understood, and whether animation is genuinely the right tool. We will say if it is not.
02
Script & boards
Script written to be spoken, then boarded.
03
Style frames
Two or three fully rendered frames. This is where the look is signed off, not at first cut.
04
Build & deliver
Animate, sound design, and every cutdown. Two rounds of revisions.
What it costs
Priced by how much has to be built.
Animation cost is build time, not runtime. A simple two-minute piece can cost less than a complex thirty-second one.
Motion Graphics
Type, shapes and existing assets in motion. Fast and clean.
- Script and boards
- 2D motion graphics
- Sound design
- Cutdowns
Built Animation
Custom illustration, character or UI animation designed from scratch.
- Everything in Motion Graphics
- Custom illustration system
- Character or UI animation
- Original sound design
- Two rounds of revisions
3D & Hybrid
3D product work, or animation composited into live action.
- Everything in Built Animation
- 3D modelling and render
- Live action plate shoot
- Compositing and VFX
- Full cutdown suite
Every job is quoted on scope.
Tell us what it has to do, where it runs and when you need it. You get a fixed written quote before anything starts, and we will tell you if a smaller package does the same job.
Always included
- Script and storyboard
- Two to three style frames before build
- Illustration and asset creation
- Original sound design
- Licensed music
- Cutdowns in every aspect
- Two rounds of revisions
Quoted separately
- Voiceover talent fees
- Licensed 3D models or stock assets
- Live action plate shoots
- Media spend
- Rush turnaround
Before you brief us
Questions we get asked.
2D or 3D?
2D for most things. 3D when the product is physical, the detail matters, or the object does not exist yet. We will tell you which your job needs.
Can you animate to our brand guidelines?
Yes. If the guidelines stop at logo and colour, we will build the motion language on top and hand it over as a system.
Do you outsource the animation?
No. It is built here, which is why we can change things late without a two-week round trip.
Can you animate our product UI?
Yes, and working from a real build beats a generic mockup every time.
Want to see how it lands?
Every case study is written up end to end: the brief, the decisions and what the work did.
Got something a camera cannot show?
Tell us what has to be understood. We will tell you honestly whether animation is the right tool.