Logitech G
Gaming Peripherals Spot
A 30-second CGI spot for headsets, mice and keyboards. Every product built in 3D, every colourway on its own set.
Read the case studyGaming & Consumer Tech Video Production Sydney
Gamers skip anything that looks like an ad. We make launch content that looks like it belongs in their feed.
Content Department makes product launch spots, CGI and esports content for gaming and consumer tech brands in Sydney. The audience is young, fast and allergic to marketing, and the products are small, detailed and often released in several colourways. Both problems have the same answer: plan the craft around the product and cut for the feed first.
What gaming and tech brands actually need
Four things, and the audience notices when one is missing.
01
The product, perfectly
Peripherals are small, glossy and full of detail. CGI and macro work show the product better than a tabletop shoot, and every colourway can be rendered without a reshoot.
02
Credibility with players
Gaming audiences know the scene. Content built around real teams, players and gameplay earns attention a generic ad cannot.
03
Everything ready at launch
Launch windows are short. Every asset needs to be ready on day one, from the hero spot to the vertical cutdowns.
04
A range that reads as one
When headsets, mice and keyboards launch together, the content has to make them feel like one family, not three separate ads.
What we make for gaming and tech brands
Built around the launch window.
Product Video
Launch spots and feature films, shot or built in CGI.
See the serviceAnimation & Motion
3D product builds, motion graphics and UI animation.
See the serviceSocial Media
Vertical cutdowns and creator-style content for launch week.
See the serviceYouTube
Long-form and creator content built for retention.
See the service
Sector work
Built to win, and built in 3D.
A 30-second CGI spot for Logitech G peripherals, and a hype film built around the G2 Esports team.
Logitech G
G2 Esports Hype Film
Built around the G2 Esports team. Designed, tested, built to win.
Why us
Gaming content lives or dies on craft.
A gaming audience will notice a lazy render, a fake setup or a stock gameplay clip in the first second. The craft is not decoration. It is the credibility.
We build products in 3D when the detail matters, film real players when the story matters, and cut every launch for the vertical feed as well as the widescreen hero.
- CGI product builds, so every colourway ships without a reshoot
- Real teams and players, not actors holding controllers
- Vertical cutdowns planned into the launch, not bolted on
- Built in Australia, for brands selling to Australians
Before you brief us
Questions we get asked.
Can you do CGI of our products?
Yes. The Logitech G spot was built entirely in 3D, with each colourway on its own set.
Do you work with esports teams and creators?
Yes. The G2 hype film was built around the team itself.
Can local and global teams reuse the assets?
Yes. We plan cutdowns and aspect ratios up front so every market gets what it needs from the same production.
Want to see how it lands?
Every case study is written up end to end: the brief, the decisions and what the work did.
Launching a product gamers will actually watch?
Send us the product and the launch date. We will come back with a direction and a fixed price.