Arbor Building
Project Walkthrough
The builder walks a finished home room by room and explains the decisions.
Read the case studyContent Strategy & Content Marketing Sydney
Posting without a plan is how good businesses end up with a feed nobody watches. We plan what to make, why, and how it gets watched.
Content Department plans content strategy for Sydney businesses: what to say, which formats to make, how each video hooks, and how to measure what works. We are a production studio, so every plan is written to be filmed, not filed.
Strategy in practice
From no social presence to a steady series.
Arbor Building, a Northern Beaches builder, started with no social presence. The plan was a repeatable series: walkthroughs of finished homes, work in progress and the customer’s choices, filmed in batches on real jobs.
Arbor Building
Villaboard, On the Tools
Work in progress: how the bathroom walls go up, filmed mid-job.
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Arbor Building
Brookvale Bathroom
The finished bathroom and the customer’s choices, captioned for sound off.
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Why us
A strategy is only as good as what gets made from it.
Most content strategies end as a document: pillars, personas and a calendar nobody films. The plan looks finished and the feed stays empty.
Ours ends in things a crew can shoot. Every idea is tested for a first frame that stops the scroll, every hook is written before the script, and the same team plans it, films it and reviews what happened. Our social media hooks library shows how we think about the first three seconds.
- Every idea tested for a filmable first frame before it goes in the plan
- Hooks written and scored before any script
- Planned, filmed and reviewed by one team, so nothing is lost in a handover
- Built in Australia, for brands selling to Australians
How it runs
From audit to a plan you can shoot.
Four steps, and the last one repeats every month.
01
Audit & brief
What you post now, what your competitors post, who you are trying to reach and what a good month looks like.
02
Pillars & formats
The three or four things you will be known for, and the repeatable formats that carry them.
03
Ideas, hooks & scripts
An idea bank with a hook and a key visual for every idea, and scripts for the first batch.
04
Calendar & review
A 90-day calendar, then a monthly review of what held attention and what to drop.
What it costs
Priced by how much of the plan we run.
Every engagement is quoted up front after a short call.
Strategy Sprint
A complete plan you can run yourself or with any crew.
- Channel and competitor audit
- Content pillars and formats
- Idea bank with hooks
- 90-day calendar
- Measurement plan
Strategy + Production
The plan, then the first months filmed and edited by us.
- Everything in Strategy Sprint
- Scripts for every piece
- Batched shoot days
- Edits cut for every platform
- Monthly review
Ongoing
We plan, make and review every month.
- Everything in Strategy + Production
- Monthly planning session
- New formats tested each quarter
- Performance reporting
- Priority scheduling
Every job is quoted on scope.
Tell us what it has to do, where it runs and when you need it. You get a fixed written quote before anything starts, and we will tell you if a smaller package does the same job.
Always included
- Audit of your channels and competitors
- Audience and positioning session
- Content pillars and repeatable formats
- Idea bank with a hook and key visual for each idea
- 90-day content calendar
- Measurement plan and monthly review
Quoted separately
- Paid media management
- Community management and replies
- Influencer fees
- Production, unless it is in your tier
Before you brief us
Questions we get asked.
Do you only plan video?
The plan covers every channel you post on, but it is built around video, because that is where attention is and where we can make the work as well as plan it.
Do we have to use you to film it?
No. The plan is written so any capable crew can shoot it. Most clients have us make it because the same people who planned it know what each piece needs.
How do you measure whether it is working?
For each video: how many people are still watching at three seconds, how many reach the end, and how many save or share it. For the business: enquiries and bookings. We review monthly and drop what is not working.
Want to see how it lands?
Every case study is written up end to end: the brief, the decisions and what the work did.
Posting a lot and getting nowhere?
Tell us what you post now and what you want it to do. We will come back with a plan and a fixed price.