Apex / Crescent Lufkin
Tradie Olympics TVC
A product demo disguised as a comedy TVC, made for an audience of tradies.
Video Production for Builders & Trades Sydney
Customers pick the builder whose work they have seen. We film your jobs so they see yours first.
Content Department films builders, electricians and home improvement businesses across Sydney, on site and around the work. Nobody picks a builder off a tagline. They pick the one whose work they have seen and whose previous customers said the right thing. That is a content problem, and it is very solvable.
What this sector actually needs
Four things, and most trade businesses have none of them.
01
Proof, not promises
Before and after is the highest-converting format in this industry and it costs almost nothing to capture. Most businesses simply never do it, because nobody photographed the before.
02
A face
Trades buying decisions are trust decisions made by people who have been burned. An owner who appears on camera consistently beats a logo, every time.
03
Customers on the record
A previous customer saying the job ran on time is worth more than any claim you can make about yourself. Two or three of those will carry a whole sales process.
04
Something to send after the quote
The gap between quoting and winning is where most jobs are lost. A short film sent with the quote is the cheapest close-rate improvement available.
What we make for this sector
Built around how trade businesses actually win work.
Social Media
Walkthroughs, work in progress and explainers, filmed on site and cut vertical.
See the servicePhotography
Finished-job stills for the website, the socials and the quote document.
See the serviceBrand Story Video
One film that explains why a customer should pick you over the next quote.
See the serviceCase Study Videos
Before, after and the customer explaining what it was like to have you there.
Sector work
Trades, on camera.
A national TVC for a brand that sells to tradies, and social series for a Northern Beaches builder and an electrical contractor.
On site
Filmed on the job, cut for the feed.
Walkthroughs, work in progress and plain-language explainers for Arbor Building and End Point Electrical.
Arbor Building
Project Walkthrough
The builder walks a finished home room by room and talks through the decisions.
Read the case study
Arbor Building
Villaboard, On the Tools
Work in progress: how the bathroom walls go up, filmed mid-job.
Read the case study
Arbor Building
Brookvale Bathroom
The finished bathroom and the customer’s choices, captioned for sound off.
Read the case study
Arbor Building
Brookvale Kitchen
Eighteen seconds on a finished kitchen, delivered in 9:16, 4:5 and 16:9.
Read the case study
End Point Electrical
Kitchen Lighting
An electrician explains a kitchen lighting and switching upgrade, straight to camera.
End Point Electrical
Motorised Blinds
Motorised blinds explained in plain language, with animated icons and captions.
Why us
We have actually filmed on site.
A building site is not a studio. There is noise, dust, weather, and a crew who need to keep working while you film. Production companies who have not done it turn up with the wrong kit and burn half a day.
We shoot around the work rather than stopping it, and we know which shots are worth the disruption and which are not.
- Comfortable on an active site without stopping the job
- Before-and-after capture built into the schedule from the start
- Owner-led content that a busy operator can actually sustain
- Built in Australia, for brands selling to Australians
Before you brief us
Questions we get asked.
We never remember to shoot the before.
That is the single biggest miss in this industry. The fix is a two-minute phone routine for your site supervisor, which we will set up as part of the first project.
Our sites are messy and loud.
Every site is. We work around trades rather than asking them to stop, and we schedule the quiet shots for the quiet hours.
I do not want to be on camera.
You do not have to be, but in this sector it is the highest-return thing you can do. Start with one piece and see how it feels.
Want to see how it lands?
Every case study is written up end to end: the brief, the decisions and what the work did.
Doing good work nobody can see?
Tell us what you build and where. We will come back with a plan and a fixed price.