Logitech G
Gaming Peripherals Spot
A 30-second CGI spot for headsets, mice and keyboards. Every product built in 3D, every colourway on its own set.
Read the case studyProduct Video Production Sydney
Product video that sells on a muted phone first, then scales up to your landing page.
Content Department shoots and animates product video for Sydney brands. Most product films are built for a landing page and then cut down badly for everywhere else. We shoot for the smallest, muted, fastest-scrolling version first, then work up.
The work
Products that had to sell themselves.
No talent, no location. The product carries the whole spot.
Why us
The cyclorama is the point.
A coved cyc kills the horizon line, which means one setup gives you an infinite white void, a colour wash and a hard-lit product table. That is three looks without striking the set.
So a single day produces the hero film, the e-commerce stills, the paid variants and the social cutdowns. Most shops quote those as separate jobs because they are renting a room by the hour.
- Our own cyc, so stills and motion come out of one session
- Built for the muted, cropped, scrolling version first
- One team from script to delivery, so nothing is lost in a handover
- Built in Australia, for brands selling to Australians
How it runs
Four steps, and one shoot day does a lot of work.
Plan the deliverable list before the day, not after.
01
Brief
What it is for, who it is for, and when it has to be live. We come back with a direction and a fixed price, not a range.
02
Script & storyboard
Two or three directions, then boards for the one you pick. Nothing gets shot until you have signed off on paper.
03
Production
Shoot in our studio or on location. You are welcome on set either way.
04
Edit, grade, deliver
Hero cut first, then every cutdown and aspect you need. Two rounds of revisions built in.
What it costs
Priced by what comes out of the session.
Most of the cost is the day. The tiers are about how much you take away from it.
Packshot
Clean product on the cyc. E-commerce stills and a short motion loop.
- Half-day studio session
- Up to 5 SKUs
- E-commerce stills
- One 15-second motion cut
Product Film
The hero film plus the stills and the paid variants, from one day.
- Everything in Packshot
- Full studio day
- Hero product film
- Paid variants for testing
- Motion graphics and callouts
Launch Suite
Everything a product launch needs across paid, organic, owned and retail.
- Everything in Product Film
- Talent and lifestyle shoot
- Full cutdown suite
- Retail and display formats
- Ongoing content from the same shoot
Every job is quoted on scope.
Tell us what it has to do, where it runs and when you need it. You get a fixed written quote before anything starts, and we will tell you if a smaller package does the same job.
Always included
- Script, written by us, revised with you
- Storyboard before anything is shot
- Studio hire and full lighting suite
- Edit, colour grade and sound mix
- Licensed music
- Cutdowns in every aspect you need
- Two rounds of revisions
Quoted separately
- Paid talent and casting fees
- Location fees and permits
- Specialist crew beyond the core team
- Media spend and distribution
- Rush turnaround
- Extra revision rounds
Before you brief us
Questions we get asked.
Do you shoot stills as well as video?
Yes, from the same session. Splitting them across two shoots is the single most common way to overpay for product content.
How many products can you shoot in a day?
Depends entirely on how many looks each needs. Five SKUs on a clean cyc is comfortable; five SKUs with talent and three setups each is not.
Can you do CGI instead of shooting?
Yes, and for some products it is cheaper and better, especially if the product does not exist yet or comes in twelve colourways.
Do you handle retouching?
Included for the hero selects. Bulk catalogue retouching is quoted separately because volume changes the maths.
Want to see how it lands?
Every case study is written up end to end: the brief, the decisions and what the work did.
Got a product to sell?
Tell us what it is and where it has to work. We will come back with a shoot plan and a fixed price.