Nexon
Trade Show Animation
Flat 2D characters explaining a real-time risk product, designed to read from across a trade show floor.
2D Animation & Character Animation
Some stories need a person on screen who does not exist yet. A 2D character can be anyone, anywhere, doing anything.
Content Department makes 2D animation and character animation for brands across Australia, from our Sydney studio: illustrated characters, scenes and worlds for explainers, product stories and campaigns. Characters let you show a customer’s problem and the fix without a cast, a location or a shoot day.
The work
A risk product, explained with characters.
Flat 2D character animation for Nexon, made to stop people walking past a trade show stand and explain a real-time risk product in under two minutes.
Why us
A character is only as good as the story it is in.
2D animation goes wrong when the style is chosen before the story. A beautiful character with nothing to do is just an expensive mascot.
We write the story first: who the character is, what problem they have, and the moment it changes. Then we design the characters and the world to tell that story as simply as possible.
- Story and script before character design
- Characters designed for your audience, not a generic style
- Illustration, animation and sound in house
- Built in Australia, for brands selling to Australians
How it runs
Story, characters, animatic, then animation.
Each step is signed off before the next, so nothing expensive changes late.
01
Brief & script
What it has to explain, who it is for and where it runs. The script comes first, because animation is expensive to change once it moves.
02
Style frames
A few finished-looking frames so you can see the look before anything is animated.
03
Animatic
A rough, timed version of the whole film with the voiceover, so pacing is fixed before the build.
04
Animate & deliver
The full build, sound design, revisions and every cutdown you need.
What it costs
Priced by length and how much is drawn.
Every project is quoted up front after a short call.
Short
One character, one idea. Social, ads and event screens.
- Script
- Character design
- 2D animation
- Music and sound design
Explainer
A full character-led explainer with voiceover.
- Everything in Short
- Animatic
- Multiple characters and scenes
- Voiceover casting
- Cutdowns for social
Series
A recurring cast across a campaign or a product range.
- Everything in Explainer
- Reusable character library
- Consistent world and style guide
- Every aspect ratio
- Priority scheduling
Every job is quoted on scope.
Tell us what it has to do, where it runs and when you need it. You get a fixed written quote before anything starts, and we will tell you if a smaller package does the same job.
Always included
- Script, written with you
- Character and world design
- Animatic with voiceover
- 2D animation and sound design
- Licensed music
- Cutdowns in every aspect you need
- Two rounds of revisions
Quoted separately
- Paid voiceover talent beyond the standard read
- Translation and extra language versions
- Media spend
Before you brief us
Questions we get asked.
What is 2D animation used for?
Explainers, product and service stories, training, trade show screens and social campaigns: anywhere a real shoot would be too expensive, too slow or simply impossible.
Can you design characters that look like our customers?
Yes. Characters are designed for your audience, and we can build a reusable cast if you plan more than one film.
2D or 3D?
2D suits stories, characters and ideas. 3D suits physical products and detail. We will tell you which your project needs, and why.
Want to see how it lands?
Every case study is written up end to end: the brief, the decisions and what the work did.
Got a story that needs a character?
Tell us the problem your customer has and how you fix it. We will come back with a story and a fixed price.