Logitech G
Gaming Peripherals Spot
Every product built in 3D, every colourway on its own set, ending on one instruction: shop now.
Read the case study3D Animation & Product Rendering
Every colourway, every angle, before the product exists. Build it in 3D once and render whatever the launch needs.
Content Department makes 3D animation and product rendering for brands across Australia, from our Sydney studio: CGI launch spots, hero renders, exploded views and colourways for physical products. Once a product is built in 3D, every angle, finish and format comes from the same model, with no reshoots.
The work
A product range, built in 3D.
A 30-second CGI spot for Logitech G gaming headsets, mice and keyboards, with every product built in 3D and every colourway on its own set, and a 3D design exploration of our own.
Design Exploration
Flower Animation
Mirrored 3D florals grown and lit in CGI. A look development piece rather than client work.
Logitech G
G2 Esports Hype Film
Live action of the G2 Esports team, with the products as the heroes.
Why us
Build it once, use it everywhere.
Shooting physical products is slow and expensive when there are colourways, small details or a product that is not finished yet. Every change means another shoot.
In 3D the product is built once, then lit, animated and rendered for every channel: launch spot, website heroes, social cutdowns and retail screens. We also shoot live action, so we can mix CGI with real people when the story needs both.
- Every colourway and angle from one 3D model
- Launch spots, hero renders and social cuts from one build
- CGI and live action from one team
- Built in Australia, for brands selling to Australians
How it runs
Model, look, animatic, then render.
Each step is signed off before the next, so nothing expensive changes late.
01
Brief & files
The products, the story and where it runs. CAD files or reference photos make the model faster and more accurate.
02
Model & look
The product built in 3D, with materials and lighting signed off on still renders.
03
Animatic
The camera moves and timing blocked out, so the edit is fixed before the final render.
04
Render & deliver
Final renders, sound design and every cutdown, plus hero stills from the same scenes.
What it costs
Priced by products, shots and length.
Every project is quoted up front after a short call.
Renders
Hero and detail renders for web, retail and social.
- 3D model from CAD or reference
- Materials and lighting
- Hero and detail renders
- Every crop you need
Product Spot
An animated CGI product spot, with stills from the same build.
- Everything in Renders
- Animatic
- 3D animation
- Sound design
- Cutdowns for social
Launch Suite
A range in every colourway, animated and rendered for every channel.
- Everything in Product Spot
- Multiple products and colourways
- Exploded and feature views
- Retail and display formats
- Live action integration
Every job is quoted on scope.
Tell us what it has to do, where it runs and when you need it. You get a fixed written quote before anything starts, and we will tell you if a smaller package does the same job.
Always included
- 3D modelling from CAD or reference
- Materials, lighting and look development
- Animatic before final render
- 3D animation and sound design
- Hero stills from the same scenes
- Cutdowns in every aspect you need
- Two rounds of revisions
Quoted separately
- Physical prototypes and samples
- Live action shoots
- Licensed music beyond the standard library
- Media spend
Before you brief us
Questions we get asked.
Do you need CAD files of our product?
They help, because the model is faster and exact. Without them we can model from photos, samples or drawings.
Can you show colourways that do not exist yet?
Yes. Once the product is modelled, a new finish or colourway is a material change, not a new shoot.
Is CGI cheaper than a product shoot?
For one product in one finish, a shoot is often cheaper. For several products, colourways, small details or a product that is not finished yet, 3D usually wins because everything comes from one build.
Want to see how it lands?
Every case study is written up end to end: the brief, the decisions and what the work did.
Launching a product?
Send us the product and the launch date. We will come back with a plan and a fixed price.