Nexon
Trade Show Animation
Flat 2D character animation explaining a real-time risk product, made to stop people walking past a trade show stand.
Explainer Video Production Sydney
If sales explains the same thing on every call, we turn it into 90 seconds they can send instead.
Content Department makes explainer videos in Sydney, in live action, animation or both. Explainers fail when they try to cover everything. We work out the one thing someone needs to understand to say yes, and build the whole film around getting them there.
The work
Hard things, made obvious.
Software, services and systems that do not photograph well, explained in the time it takes to walk past a stand.
Why us
The script is ninety percent of an explainer.
Most explainer shops are animation studios that also write. The animation is fine and the film still does not land, because the script tried to cover the entire product.
We write first and animate second. One idea, one payoff, and a ruthless edit of everything that is true but not load-bearing.
- We will cut your feature list down and tell you why
- Animation and live action under one roof, so the format follows the idea
- One team from script to delivery, so nothing is lost in a handover
- Built in Australia, for brands selling to Australians
How it runs
Four steps, and the first one is the important one.
Nothing gets animated until the script has been read out loud and it works.
01
Brief
What it does, who it is for, and the single thing they must understand. We come back with a fixed price.
02
Script
Two or three angles, written to be spoken. You will read it aloud before we go further.
03
Storyboard & style
Boards plus a look frame, so you can see the film before it is expensive to change.
04
Animate & deliver
Build, sound design, and every cutdown you need. Two rounds of revisions.
What it costs
Priced by length and complexity, not by the hour.
Animation cost scales with how much has to be built, so the tiers are about scope, not minutes.
Simple
Motion graphics, type and simple shapes. Fast and clear.
- Script
- Storyboard
- 2D motion graphics
- VO and sound design
Built
Custom illustration, character or UI animation. The one most people need.
- Everything in Simple
- Custom illustration system
- UI or character animation
- Original sound design
- Two rounds of revisions
Hybrid
Live action and animation together, when neither does the job alone.
- Everything in Built
- Studio or location shoot
- Talent and direction
- Compositing and VFX
- Full cutdown suite
Every job is quoted on scope.
Tell us what it has to do, where it runs and when you need it. You get a fixed written quote before anything starts, and we will tell you if a smaller package does the same job.
Always included
- Script, written by us, revised with you
- Storyboard and style frames before build
- Voiceover casting and direction
- Original sound design
- Licensed music
- Cutdowns in every aspect you need
- Two rounds of revisions
Quoted separately
- Paid talent and casting fees
- Location fees and permits
- Specialist crew beyond the core team
- Media spend and distribution
- Rush turnaround
- Extra revision rounds
Before you brief us
Questions we get asked.
Do you write the script or do we?
We do. You know the product better than anyone, which is exactly why writing your own explainer is hard. Send us everything and we will cut it down.
Can you animate our actual product UI?
Yes, and it usually beats a generic illustration. Send us a build or a recording and we will work from the real thing.
2D or 3D?
2D for almost everything. 3D when the product is physical and the detail matters. We will tell you which one your job needs and why.
How many revisions do we get?
Two rounds are built in. The script and storyboard stages exist so the first cut is never the first time you see the idea.
Want to see how it lands?
Every case study is written up end to end: the brief, the decisions and what the work did.
Got something hard to explain?
Send us the product and the confusion. We will come back with a script angle and a fixed price.