/* ═══════════════════════════════════════════════════════════════
   SERVICE PAGE TEMPLATE
   ═══════════════════════════════════════════════════════════════
   Loads after css/style.css and css/page-kit.css.

   This file is the template. launch-videos.html is its first instance;
   brand film, product demo, event capture and animation should reuse it
   without changes and only swap copy. If a new service needs a section that
   does not exist here, add it here rather than in the page.

   §1  Hero
   §2  Work / embedded examples
   §3  Positioning
   §4  Process
   §5  Tiers
   §6  Inclusions
   §7  Outcomes
   §8  FAQ
   §9  Responsive
   ═══════════════════════════════════════════════════════════════ */

/* ═══ §1  HERO ════════════════════════════════════════════════ */

.sv-hero {
  position: relative;
  padding-top: 8rem;
  background: var(--bg);
  overflow: hidden;
}
.sv-hero::before {
  content: '';
  position: absolute;
  top: -12%; left: 50%;
  width: 70rem; height: 42rem;
  transform: translateX(-50%);
  background: radial-gradient(ellipse at center, rgba(0, 0, 255, 0.2), transparent 65%);
  filter: blur(60px);
  pointer-events: none;
}

.sv-hero-grid {
  position: relative;
  display: grid;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: center;
  padding-bottom: clamp(3rem, 6vw, 5rem);
}
.sv-hero-copy { max-width: 42rem; }

.sv-h1 {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(1.875rem, 3.4vw, 2.875rem);
  line-height: 1.06;
  letter-spacing: 0.01em;
  text-transform: uppercase;
  text-wrap: balance;
  margin-bottom: 1.5rem;
}
.sv-h1 em { font-style: normal; color: var(--primary-lift); }

.sv-lede {
  font-size: 1.125rem;
  line-height: 1.7;
  color: rgba(255, 255, 255, 0.72);
  max-width: 34rem;
  margin-bottom: 2rem;
}

/* The hero player is a facade: poster until clicked, then one iframe. */
.sv-player {
  position: relative;
  aspect-ratio: 16 / 9;
  border: 1px solid var(--hairline);
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--surface);
}
.sv-player img,
.sv-player iframe { width: 100%; height: 100%; display: block; border: 0; object-fit: cover; }
.sv-player button {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
  width: 100%;
  background: linear-gradient(180deg, rgba(0,0,0,0.15), rgba(0,0,0,0.55));
  transition: background 0.3s;
}
.sv-player button:hover { background: linear-gradient(180deg, rgba(0,0,0,0.05), rgba(0,0,0,0.45)); }
.sv-player-play {
  display: grid;
  place-items: center;
  width: 4.5rem; height: 4.5rem;
  border-radius: 50%;
  background: var(--primary);
  color: #fff;
  box-shadow: 0 0 50px rgba(0, 0, 255, 0.5);
  transition: transform 0.3s cubic-bezier(0.22, 1, 0.36, 1);
}
.sv-player button:hover .sv-player-play { transform: scale(1.08); }
.sv-player-play svg { width: 1.5rem; height: 1.5rem; margin-left: 0.1875rem; }
.sv-player-cap {
  position: absolute;
  left: 0.875rem; bottom: 0.875rem;
  font-family: var(--mono);
  font-size: 0.625rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.8);
  pointer-events: none;
}


/* ═══ §2  WORK ════════════════════════════════════════════════ */

.sv-work { border-bottom: 1px solid var(--border); }
.sv-workgrid { display: grid; gap: 1rem; }

.sv-workcard {
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--surface);
  transition: border-color 0.25s, transform 0.35s cubic-bezier(0.22, 1, 0.36, 1);
}
.sv-workcard:hover { border-color: var(--primary); transform: translateY(-3px); }
.sv-workcard .sv-player { border: 0; border-radius: 0; border-bottom: 1px solid var(--hairline); }
.sv-workcard-body { padding: 1.25rem; }
.sv-workcard-body .eyebrow { margin-bottom: 0.5rem; }
.sv-workcard-body h3 {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.0625rem;
  letter-spacing: 0.01em;
  margin-bottom: 0.5rem;
}
.sv-workcard-body p {
  font-size: 0.875rem;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.55);
}


/* ═══ §3  POSITIONING ═════════════════════════════════════════ */

.sv-pitch { border-bottom: 1px solid var(--border); }
.sv-pitch-grid { display: grid; gap: clamp(2rem, 5vw, 4rem); }
.sv-pitch-body p {
  font-size: 1.0625rem;
  line-height: 1.75;
  color: rgba(255, 255, 255, 0.68);
  margin-bottom: 1.25rem;
}
.sv-ticks { list-style: none; margin-top: 1.75rem; }
.sv-ticks li {
  position: relative;
  padding-left: 2rem;
  font-size: 1rem;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.86);
}
.sv-ticks li + li { margin-top: 0.875rem; }
.sv-ticks li::before {
  content: '';
  position: absolute;
  left: 0; top: 0.5rem;
  width: 1.125rem; height: 1px;
  background: var(--primary-lift);
}


/* ═══ §4  PROCESS ═════════════════════════════════════════════ */
/*  Flowjam buries its process in an FAQ answer. It is a section here, because
    buyers who have never commissioned a video need to see the shape of it.  */

.sv-process { border-bottom: 1px solid var(--border); }
.sv-steps {
  display: grid;
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}
.sv-step { padding: clamp(1.25rem, 3vw, 1.75rem); background: var(--bg); }
.sv-step-num {
  display: block;
  font-family: var(--mono);
  font-size: 0.75rem;
  letter-spacing: 0.1em;
  color: var(--primary-lift);
  margin-bottom: 0.875rem;
}
.sv-step h3 {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.0625rem;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  margin-bottom: 0.625rem;
}
.sv-step p {
  font-size: 0.875rem;
  line-height: 1.65;
  color: rgba(255, 255, 255, 0.58);
  margin-bottom: 0.875rem;
}
.sv-step-when {
  font-family: var(--mono);
  font-size: 0.6875rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.4);
  padding-top: 0.75rem;
  border-top: 1px solid var(--hairline);
}


/* ═══ §5  TIERS ═══════════════════════════════════════════════ */

.sv-tiers-sec { border-bottom: 1px solid var(--border); }
.sv-tiers { display: grid; gap: 1rem; align-items: stretch; }

.sv-tier {
  display: flex;
  flex-direction: column;
  padding: clamp(1.5rem, 3vw, 2.25rem);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: var(--surface);
}
.sv-tier--feature {
  border-color: var(--primary);
  background: linear-gradient(180deg, rgba(0, 0, 255, 0.1), rgba(0, 0, 255, 0.02));
  box-shadow: 0 0 60px rgba(0, 0, 255, 0.18);
}
.sv-tier header {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  flex-wrap: wrap;
  margin-bottom: 1rem;
  padding-bottom: 1rem;
  border-bottom: 1px solid var(--hairline);
}
.sv-tier-num {
  font-family: var(--mono);
  font-size: 0.75rem;
  letter-spacing: 0.1em;
  color: var(--primary-lift);
}
.sv-tier h3 {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.375rem;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}
.sv-tier-flag {
  margin-left: auto;
  padding: 0.1875rem 0.5rem;
  border-radius: 999px;
  background: var(--primary);
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 0.5625rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  white-space: nowrap;
}

/* Deliverable and turnaround sit together directly under the tier name —
   the single most useful thing Flowjam does. */
.sv-tier-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.375rem;
  margin-bottom: 1.125rem;
}
.sv-tier-meta span {
  padding: 0.25rem 0.5rem;
  border: 1px solid var(--hairline);
  border-radius: 2px;
  font-family: var(--mono);
  font-size: 0.625rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.7);
}

.sv-tier-line {
  font-size: 0.9375rem;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.72);
  margin-bottom: 1.25rem;
}
.sv-tier ul { list-style: none; margin-bottom: 1.5rem; }
.sv-tier ul li {
  position: relative;
  padding-left: 1.375rem;
  font-size: 0.875rem;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.62);
}
.sv-tier ul li + li { margin-top: 0.5rem; }
.sv-tier ul li::before {
  content: '';
  position: absolute;
  left: 0; top: 0.5625rem;
  width: 0.5rem; height: 1px;
  background: rgba(255, 255, 255, 0.35);
}
.sv-tier-price {
  margin-top: auto;
  margin-bottom: 1.25rem;
  padding-top: 1.25rem;
  border-top: 1px solid var(--hairline);
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.125rem;
}
.sv-tier .btn { width: 100%; }


/* ═══ §6  INCLUSIONS ══════════════════════════════════════════ */

.sv-inc { border-bottom: 1px solid var(--border); }
.sv-inc-grid { display: grid; gap: clamp(2rem, 5vw, 3.5rem); }
.sv-inc-h {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 0.75rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--primary-lift);
  padding-bottom: 0.875rem;
  margin-bottom: 1.25rem;
  border-bottom: 1px solid var(--border);
}
.sv-inclist { list-style: none; }
.sv-inclist li {
  position: relative;
  padding: 0.5rem 0 0.5rem 1.75rem;
  font-size: 1rem;
  line-height: 1.55;
  color: rgba(255, 255, 255, 0.86);
  border-bottom: 1px solid rgba(255, 255, 255, 0.05);
}
.sv-inclist li::before {
  position: absolute;
  left: 0; top: 0.5rem;
  font-family: var(--mono);
  font-size: 0.8125rem;
}
.sv-inclist--in li::before { content: '✓'; color: var(--primary-lift); }
.sv-inclist--out li::before { content: '+'; color: rgba(255, 255, 255, 0.4); }


/* ═══ §7  OUTCOMES ════════════════════════════════════════════ */
/*  Quantified results, not adjectives. Flowjam's strongest device.          */

.sv-outcomes { border-bottom: 1px solid var(--border); }
.sv-metrics {
  display: grid;
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}
.sv-metric { padding: clamp(1.5rem, 3vw, 2rem); background: var(--bg); }
.sv-metric b {
  display: block;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  line-height: 1;
  letter-spacing: 0.01em;
  color: var(--primary-lift);
  margin-bottom: 0.625rem;
}
.sv-metric span {
  display: block;
  font-size: 0.875rem;
  line-height: 1.55;
  color: rgba(255, 255, 255, 0.6);
}
.sv-metric cite {
  display: block;
  margin-top: 0.625rem;
  font-family: var(--mono);
  font-style: normal;
  font-size: 0.625rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.35);
}


/* ═══ §8  FAQ ═════════════════════════════════════════════════ */

.sv-faq { border-bottom: 1px solid var(--border); }
.sv-faqlist { border-top: 1px solid var(--border); }
.sv-faqlist details { border-bottom: 1px solid var(--border); }
.sv-faqlist summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  padding: 1.25rem 0;
  cursor: pointer;
  list-style: none;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.0625rem;
  letter-spacing: 0.01em;
  transition: color 0.2s;
}
.sv-faqlist summary::-webkit-details-marker { display: none; }
.sv-faqlist summary:hover { color: var(--primary-lift); }
.sv-faqlist summary::after {
  content: '+';
  flex-shrink: 0;
  font-family: var(--mono);
  font-weight: 400;
  font-size: 1.25rem;
  color: var(--primary-lift);
  transition: transform 0.25s;
}
.sv-faqlist details[open] summary::after { transform: rotate(45deg); }
.sv-faqlist details p {
  padding-bottom: 1.5rem;
  max-width: 46rem;
  font-size: 0.9375rem;
  line-height: 1.75;
  color: rgba(255, 255, 255, 0.62);
}

/* Cross-sell strip back to the studio, and out to the gallery. */
.sv-crosslink {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  margin-top: clamp(2rem, 4vw, 3rem);
  padding: clamp(1.25rem, 3vw, 2rem);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: linear-gradient(120deg, rgba(0, 0, 255, 0.1), transparent 60%);
}
.sv-crosslink h3 {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.25rem;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  margin-bottom: 0.5rem;
}
.sv-crosslink p {
  font-size: 0.9375rem;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.62);
  max-width: 34rem;
}


/* ═══ §9  RESPONSIVE ══════════════════════════════════════════ */

@media (min-width: 640px) {
  .sv-workgrid { grid-template-columns: repeat(2, 1fr); }
  .sv-steps { grid-template-columns: repeat(2, 1fr); }
  .sv-metrics { grid-template-columns: repeat(2, 1fr); }
}

@media (min-width: 900px) {
  .sv-hero-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr); }
  .sv-pitch-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr); }
  .sv-workgrid { grid-template-columns: repeat(4, 1fr); }
  .sv-steps { grid-template-columns: repeat(4, 1fr); }
  .sv-tiers { grid-template-columns: repeat(3, 1fr); }
  .sv-inc-grid { grid-template-columns: repeat(2, 1fr); }
  .sv-metrics { grid-template-columns: repeat(4, 1fr); }
}

@media (prefers-reduced-motion: reduce) {
  .sv-workcard,
  .sv-player button,
  .sv-player-play,
  .sv-faqlist summary,
  .sv-faqlist summary::after { transition: none; }
}


/* ═══ SCOPE / QUOTE BAND ══════════════════════════════════════ */
/*  Replaces the old pricing tiers. The packages above describe what a job
    contains; this band says how the number is arrived at, without naming one. */

.sv-quote {
  display: grid;
  gap: clamp(1.25rem, 3vw, 2rem);
  align-items: center;
  margin-top: clamp(2rem, 4vw, 3rem);
  padding: clamp(1.5rem, 4vw, 2.5rem);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: var(--surface);
}
.sv-quote h3 {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.125rem, 2vw, 1.5rem);
  line-height: 1.2;
  letter-spacing: 0.01em;
  margin-bottom: 0.625rem;
}
.sv-quote p {
  font-size: 0.9375rem;
  line-height: 1.7;
  color: rgba(255, 255, 255, 0.62);
  max-width: 54ch;
}
@media (min-width: 900px) {
  .sv-quote { grid-template-columns: 1fr auto; }
}